Optimizing
Your Business Website
Homepage
Give your visitors a great experience
 To get the most marketing value from your website, it should
deliver a clear message, enhance your brand,
and give visitors an enjoyable experience. While every website should
have its own personality, here are a few guidelines to help visitors
get the most from your site:
Who are you, and what can you do for me?
- Display your company
logo clearly at the top of the page.
- Ensure your contact
information is easy to find.
- Do you have a
toll-free number? If so, display it on your homepage (and ideally
throughout your site).
- Most importantly, put
yourself in the shoes of your visitor. Clearly speak to their needs.
Quickly get to the point of how you can help them with your product or
service.
Navigation
- Design site navigation
to be clear and easy to use.
- Creativity is good,
but be careful not to make your navigation so creative that it's
confusing.
Look and Feel
- The personality of
your homepage should reflect your company's brand image. If you are a
professional make sure your homepage has a professional feel to it.
- The design should add
style to your site, not 'get in the way' of a fast-loading, easy to
navigate website.
- Ensure fonts are easy
to read.
- Make photos big enough
to be effective, but not so big that they take a long time to load.
- Don't make your
visitors wait for large Flash files to load. If you do choose to use
Flash, keep the file sizes small.
- Visitors don't like to
scroll horizontally, so try to keep page width to an industry standard
maximum (we suggest 700 pixels).
- Make sure to check how
your page looks in different browsers and monitor resolutions.
|
|
Article
|
807
|
|
Created
|
5-3-2007
|
|
Author
|
Netfirms
|
|
Glossary
Contact Us
- GETTING STARTED -
SITE: DESIGN, PUBLISHING & FTP
Email
Print
Add Comment
